G’day, JE SUIS Cat. 

As the domain name suggests, I am indeed part copywriter, part cat. Although I’ve got more dog energy.

Half Australian, half French, I’m fluent in Franglaise and legally allowed to wear berets. 

I discovered advertising at university and there, fell in love with creative problem solving. 12 years later, I’m an Associate Creative Director at TBWA Sydney.

To date, I’ve had the pleasure of winning global pitches, being recognised at international award shows and mentoring our industry’s juniors - tutoring at Australia’s leading creative advertising school: AWARD School. For the three years I’ve tutored, I’ve had students place in the top 10. I myself have been highly commended as tutor of the year too.

Craft, ideas that push boundaries and shape culture are my favourite. Making people smile is also a bonus.

Want to know or see more, say bon-day.

iamcatwilliams@gmail.com

WINS:

Cheer Bleeders:
Silver in Entertainment at Spikes 2022
Bronze in Copywriting at AWARD 2022
Bronze in Social at AWARD 2022
Winner Social Campaign of the year at AdNews 2022

Digital & Social: Non-charity at MADC 2022
Shortlisted for use of Social in Media at Spikes 2022
Finalist in Social at One Show 2022

Uber Eats - Choose Your Own AO
Silver in Media, Use of TV & Other Screens at AWARD 2023
Silver in Film Advertising, Interactive Advertising at AWARD 2023

Shortlisted, Best Ad Campaign, B&T, 2019
GoDaddy - Raygrance

Award School Tutor, 2023
Finalist for Tutor of the Year

Highly Commended, Sirens 2020, 2019
Mentos - Freshen Up Your Small Talk Radio

Best Subscriber Acquisition Campaign, News Media Awards, 2019
SMH - Federal Election Campaign

Top Short Film Festival, 2019
Honourable mentions in comedy for screen directing and writing

Cannes Young Lions, 2014
Finalist 

WORK:

TBWA\Australia, Associate Creative Director 2023 - Present

Special Group Australia, Senior Copywriter 2021 - 2023

Freelance, Senior Copywriter 2020 - 2021

WiTH Collective, Copywriter to Senior Copywriter 2018-2020

Saatchi & Saatchi, Copywriter, 2016-2018

Ogilvy, Copywriter 2014-2016

Momentum Worldwide Junior Copywriter, 2011-2014

WISDOM:

AFTRS, 2018
Graduate Certificate in Screen Directing 

Billy Blue, 2015
Adobe CS Basics Course 

The Communications Council, 2014
Copy School

AWARD School, 2013
Student

University of NSW, 2012 
Bachelor of Media (Communications & Journalism)