Cat Williams

BONDS/ BLOODY COMFY PERIOD UNDIES

We get cramps, yes yes we do, we get cramps, how about you?

Social media has shaped today’s teenage girls. They know what’s what - especially when it comes to periods. Yet brands continue to talk to them as if otherwise. That’s why we created a cheer squad for BONDS Bloody Comfy Period Undies and tapped into teenage girls’ social feeds. Full of attitude and energy, our ‘Cheer Bleeders’ inspired them to period their own way.

Our shareable cheers were a tool for teenage girls to engage with and support each other across Instagram, TikTok, Facebook, Snapchat, Spotify, and YouTube. 

And if you don’t like it, you’re probably a boomer and not to supposed to.