GODADDY / RAYGRANCE NUMBER ONE
The fragrance you didn’t know you needed.
60% of Aussie small businesses didn’t have a website because they thought it was too hard. To prove them wrong, we enlisted Australia’s least tech-savvy man (Home & Away icon and national treasure), Ray Meagher, to launch his own fragrance business online with GoDaddy.
Even up against superstars like Paris Hilton, George Clooney and Chris Hemsworth, Raygrance Number One sold out in the first day.
The campaign launched with a teaser fragrance ad, sending the media wild. We then followed this with a GoDaddy ad which unpacked just how Ray did it.
The media loved it. Influencers loved it. And Australia learnt just how easy it was to get online with GoDaddy.
