VELOCITY FREQUENT FLYER/ VELOCITY MEANS FAST
Go from groceries to overseas in no time.
More than half of Aussies think loyalty programs are not worth it - the effort required to earn rewards is too much and too slow. That’s why we developed a platform promising the opposite. ‘Velocity means fast’, a platform that connects the brand’s name with its promise: speed and momentum for members to get to their rewards faster.
As part of the brand launch, we also developed a category disruptive “1 Point Rewards” promotion, giving members access to incredible rewards – from domestic and international flights to Dyson and Apple products and more – for just 1 Velocity Point.
With thousands of rewards to choose from, the store sold out within seconds of opening.